Top Beauty Influencers On Instagram

Top Beauty Influencers On Instagram

In state-of-the-art era of social media dominance, Instagram has emerged as a powerhouse platform for beauty fanatics, influencers, and industry professionals alike. With its visually charming nature and massive reach, Instagram has provided an road for proficient people to exhibit their creativity, percentage splendor guidelines, and encourage millions round the sector. From make-up changes to skin care routines and hair tutorials, these beauty influencers have cultivated massive followings and wield large effects inside the realm of cosmetics.

In this dialogue, we’ll discover the pinnacle splendor influencers on Instagram, whose compelling content and innovative techniques maintain to captivate audiences and shape the ever-evolving international beauty.

Top Beauty Influencers on Instagram To Follow

1- Huda Kattan (@hudabeauty)

With over 50 million followers, Huda Kattan is a force to be reckoned with in the beauty industry. Known for her flawless makeup looks and incredible product line, she has become a global icon, empowering women to embrace their beauty and creativity.

2- James Charles (@jamescharles)

James Charles is a trailblazing figure in the beauty influencer community. As the first male ambassador for a major cosmetics brand, his artistry and vibrant personality have captured the hearts of over 25 million followers.

3- Nikkie de Jager (@nikkietutorials)

Nikkie is a Dutch makeup artist known for her incredible transformations and detailed tutorials. She advocates for self-acceptance and has amassed a loyal following of over 16 million fans who adore her authenticity and talent.

4- Jeffree Star (@jeffreestar)

Jeffree Star is a makeup mogul with a distinct personal style and a penchant for bold looks. With his own successful cosmetics brand, he has built an empire of over 18 million followers who admire his fearless approach to beauty.

5- Desi Perkins (@desiperkins)

Desi Perkins is an American beauty influencer celebrated for her glamorous makeup looks and lifestyle content. Her down-to-earth personality and relatable approach to beauty have earned her a dedicated following of over 4 million fans.

6- Jackie Aina (@jackieaina)

Jackie Aina is a prominent beauty influencer who uses her platform to champion inclusivity and diversity in the beauty industry. With over 4 million followers, she shares her expertise and encourages her audience to embrace their unique beauty.

7- Bretman Rock (@bretmanrock)

Bretman Rock is a Filipino-American beauty influencer known for his comedic personality and extravagant makeup creations. With over 15 million followers, he has become an internet sensation and a prominent figure in the beauty community.

8- Michelle Phan (@michellephan)

Michelle Phan is one of the OG beauty influencers, known for her innovative tutorials and entrepreneurial spirit. With over 2 million followers, she continues to inspire and empower her audience with her beauty expertise and motivational content.

9- Manny Gutierrez (@mannymua733)

Manny Gutierrez, also known as Manny MUA, is a makeup artist and beauty influencer who challenges gender norms in the beauty industry. With over 4 million followers, he promotes self-expression and inclusivity through his stunning makeup looks.

10- Chrisspy (@chrisspy)

Chrisspy is a talented makeup artist whose creative and transformative looks have garnered a following of over 4 million on Instagram. She shares tutorials and behind-the-scenes peeks into her work, inspiring others to explore their artistic side.

How To Find Beauty Influencers on Instagram?

Here are the ways to find a beauty influencers on instagram:

Explore the Explore Page

Instagram’s Explore page is an outstanding tool to discover new content material and bills. Simply tap at the magnifying glass icon at the bottom of the display and read via the beauty-related posts and profiles encouraged for you. 

This algorithmically generated feed will show you popular posts and bills in the splendor niche.

Utilize Hashtags

Hashtags are a powerful device for discovering influencers in unique splendor classes. Search for relevant hashtags like #beautyinfluencer, #makeuptutorial, #skincare, or niche-particular tags like #veganbeauty or #Asianbeauty. 

Explore the posts below those hashtags to find influencers whose content resonates along with your pursuits.

Follow Industry Brands

Many splendor brands collaborate with influencers for product promotions and campaigns. By following popular beauty manufacturers on Instagram, you may frequently find out the influencers they paint. 

Look out for logo-backed posts and take note of the influencers tagged or noted in the captions.

Engage in Community Discussions

Engaging with the beauty network on Instagram can lead you to find influential accounts. Leave remarks on posts associated with beauty subjects, be a part of discussions in comment sections, and interact with different beauty lovers. 

Through those interactions, you may come upon other customers who have precious insights and recommendations.

Explore Influencer Networks

Various influencer advertising platforms and networks specialize in connecting brands with influencers. Some platforms assist you to look for influencers based on specific standards, which include niche, follower depend, and engagement rate. 

These networks can be helpful in identifying beauty influencers for collaborations or honestly to observe for concepts.


Instagram has ended up a treasure trove of splendor influencers who captivate and inspire thousands and thousands of fans globally. Through their creativity, understanding, and relatability, these influencers have converted the manner we understand and engage with beauty. 

Whether it’s via make-up tutorials, skincare pointers, or self-expression, they have cultivated dedicated groups and fostered a feel of inclusivity and empowerment.

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